EPR

Emilie Petraroli Roy

Lush

Senior Digital Manager - Ecommerce Europe

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01:35 pm - 01:50 pm

From audacity to innovation: how does Lush create excitement?

A pioneer in solid cosmetics, Lush has always been able to create surprise through its product innovations, and to stand out by combining creativity, ethics and audacity. From withdrawing from social networks Facebook, Instagram, TikTok and Snapchat in November 2021 to collaborations, how does Lush create excitement to maintain the link with its community?

Emilie Petraroli Roy

Senior Digital Manager - Ecommerce Europe

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