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Jun 29
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26
sessions
Jun 29th
07:00 am
-
07:30 am
Networking breakfast
Jun 29th
07:30 am
-
07:35 am
Welcome Speech
HZ
Hélène
Zignani
HUB Institute
Director of Partnerships
Jun 29th
07:35 am
-
07:55 am
[Opening Keynote] Back from Vivatech : best of Trends & Innovations
With a record-breaking edition that even surpassed CES in Las Vegas, Vivatech once again established itself as a must-attend tech event. Relive the show as if you were there, through the best of the trends and innovations that HUB Institute analysts have deciphered for you!
CM
Clément
Meunier
HUB Institute
Insights Producer
Jun 29th
07:55 am
-
08:15 am
Retail Insights 2023 by Locala : New Retail rebels
The economic crisis, exacerbated by the war in Ukraine, has led to a drop in purchasing power, supply difficulties and increased costs. The economic crisis, exacerbated by the war in Ukraine, has led to a drop in purchasing power, supply difficulties, higher costs... and is having a major impact on consumer purchasing behavior and retailer strategies. Against this backdrop, Locala is launching the 3rd edition of its barometer of trends that are shaking up retail codes.
SP
Sandrine
Préfaut
Locala
General Manager Europe
Jun 29th
08:15 am
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08:25 am
Combining responsible AI & CRM orchestration
Customize customer relations, orchestrate omnichannel marketing, control marketing pressure and engage in eco-responsible CRM to enhance customer experience and capital. Notify will be talking about AI to enrich customer journeys and the lifetime value of your communities.
OO
Ous
OUZZANI
Notify
Directeur Général
NDV
Nicolas
de Vergie
Notify
Sales team leader
Jun 29th
08:25 am
-
08:35 am
How can we create quality Product Experiences to differentiate ourselves and meet our growth objectives?
Découvrez avec les exemples de marques telles que Mondial Tissus, Zodio ou encore Intersport pourquoi adopter une stratégie d'expérience produit pour répondre à vos objectifs de croissance et quels sont les facteurs de différenciation dans le secteur de la grande consommation pour répondre aux attentes de vos consommateurs.
CM
Charles
Morizot
Akeneo
Directeur Commercial Grands Comptes France
Jun 29th
08:35 am
-
09:05 am
[10:35 - 11:05] Break Networking
Jun 29th
09:05 am
-
09:20 am
Sephora doubles the conversion rate of its product pages thanks to UGC: discover how to make content rhyme with sales!
LD
Lionel
Devidal
Sephora
Omnichannel Digital Expérience Director
AR
Angelica
Reyes
Skeepers
Chief Marketing Officer
Jun 29th
09:20 am
-
09:30 am
How to use a CDP to personalize the customer experience?
Meeting customers' ever-changing expectations means mastering their data to offer them a truly omnichannel experience. Discover how Parco increased its purchase rate by 25% with increased in-store traffic, and AB InBev was able to reduce its advertising spend thanks to intelligent targeting.
MD
Marine
Desgranges
Treasure Data
Senior Solution Consultant
Jun 29th
09:30 am
-
09:40 am
How to create a memorable payment experience
Did you know that nearly 1 in 2 consumers have abandoned their shopping carts at the checkout stage? Discover our 4 tips for offering your customers a memorable checkout experience and boosting your conversion!
JJ
Julien
Jonville
UpStreamPay
Key Account Manager
Jun 29th
09:40 am
-
09:55 am
The boom in shopping center transformation: the example of Cergy 3 Fontaines and Terrasses du Port
From the 70s to today, how major shopping centers are transforming themselves to remain competitive with newer centers and the rise of e-commerce, with the ultimate aim of offering our customers an experiential place above all else.
SB-M
Sandrine
Bober - Maillet
Hammerson
Directrice Marketing et Communication
Membre du HUB Institute
Jun 29th
09:55 am
-
10:20 am
[BOARD MEMBERS] Round table
SS
Sandrine
Sainson
Monoprix
Directrice expérience client
Membre du board
SM
Sandrine
Mercier
CARMILA
Directrice RĂ©seau & Marketing, Clients et Digital
Membre du HUB Institute
Jun 29th
10:30 am
-
12:00 pm
[12:20 - 14:00] Cocktail lunch, networking, sourcing & business meetings
Jun 29th
12:00 pm
-
12:15 pm
[Opening Keynote] Optimizing and energizing the customer journey
Against a backdrop of inflation and the crisis that gave rise to the retailpocalypse, explore the latest trends transforming the shopping experience, from retailtainment to digital in store, new payment methods, autonomous stores, as well as the use of generative AI to boost your marketing strategies. Find out how you can adapt to deliver unique and memorable customer experiences, while thriving in the digital age of retail and FMCG.
LR
Lora
Radivojević
HUB Institute
Insights Analyst
Jun 29th
12:15 pm
-
12:25 pm
The hidden costs of non-quality consumer goods data
How many hundreds of millions of euros lost in a VAT error on packaging? An inconsistency in product information leading to mass product recalls? Penalties, loss of consumer confidence, stock-outs... These are all errors that can be avoided. Let's find out why putting your reference data at the heart of your strategy makes life and business easier.
FM
Frédéric
Marie
Stibo Systems
Directeur Général France et Ibérie
Jun 29th
12:25 pm
-
12:35 pm
Shared parcel delivery: the winning strategy for boosting in-store traffic and cutting costs
Consumers' expectations are changing, and they're now looking for an optimized point-of-sale experience. Enriching the delivery offer, attracting customers to a multi-service BtoC and CtoC exchange hub, optimizing costs and returns management: a shared parcel delivery system is the answer to these new consumer trends.
AI
Audrey
Ikni
Quadient
Key Account Manager
AS
Aurélien
Simon
Quadient
Product Manager
Jun 29th
12:35 pm
-
12:45 pm
Trade Marketing Digital: How can brands boost their local presence?
Long associated with physical events and partnerships, trade marketing has undergone a profound transformation since the advent of e-commerce. Now associated with digital media, trade marketing remains a formidable strategy for promoting your brands at the point of sale. Discover the best practices and innovative strategies for boosting your brands' presence in local markets via digital media.
NM
Nathalie
Monnereau
Deepreach
Directrice Commerciale
Jun 29th
12:45 pm
-
12:55 pm
Establish a winning video strategy to captivate and retain your customers
MF
Momen
Ferrah
Reetags
CEO
Jun 29th
12:55 pm
-
01:10 pm
Customer knowledge and hyper-personalization: the keys to maximizing the incremental turnover of the Coca cola group European partners
Even Coca-Cola, a leading brand in its segment, needs shopper data to perfect its experience. Explore the winning strategies of influential brands such as Coca-Cola, Fanta and Sprite, and learn how Catalina data is revolutionizing understanding, activation and measurement, with exceptional results for the group's sales.
PG
Pauline
Gougeon
Catalina France
Directrice Générale Catalina France
LM
Laurence
Moncenix
Catalina Europe
Directrice Data Catalina Europe
AS
Anne-Christelle
Simon
CCEP
Chef de Groupe Trade GMS
Membre du HUB Institute
Jun 29th
01:10 pm
-
01:25 pm
[Fail Fast, Learn Faster] Leroy Merlin's successful customer-centric transformation
OB
Olivier
Barata
Leroy Merlin
Directeur marketing marché
Membre du board
Jun 29th
01:25 pm
-
01:35 pm
Decarbonization & sustainable commitment: how Orange is stepping up the pace to give its customers the keys to responsible digital life
AD
Axel
Dauchez
Make.org
Co-fondateur et Président
CC
Claire
Collet
Orange
Directrice Stratégie de communication marque et études
AT
Alexis
Trichet
Orange
VP Strategy, Data and Consumer insight
Jun 29th
01:35 pm
-
01:50 pm
From audacity to innovation: how does Lush create excitement?
A pioneer in solid cosmetics, Lush has always been able to create surprise through its product innovations, and to stand out by combining creativity, ethics and audacity. From withdrawing from social networks Facebook, Instagram, TikTok and Snapchat in November 2021 to collaborations, how does Lush create excitement to maintain the link with its community?
EPR
Emilie
Petraroli Roy
Lush
Senior Digital Manager - Ecommerce Europe
Jun 29th
01:50 pm
-
02:05 pm
La vie en Rose: how to meet customer expectations with a CSR approach
How De Neuville has deployed its CSR strategy in a collaborative way to involve its network and teams in meeting customer expectations. The strategy is unique to the brand and its personality: La Vie en Rose.
JO
Juliette
OberthĂĽr
Chocolats De Neuville
Directrice Marketing et Communication
Membre du HUB Institute
Jun 29th
02:05 pm
-
02:20 pm
130 years of second-hand: Petit Bateau's successful gamble
BS
Barbara
Sohier
Petit Bateau
Global E-commerce Director
Membre du HUB Institute
Jun 29th
02:30 pm
-
03:00 pm
[16:30 - 17:00] Break Networking
REPLAY - TRENDS & NETWORKING - RETAIL & GRANDE CONSO How do you write your strategy when your customers dictate the rules of the game?
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