How do you write your strategy when your customers dictate the rules of the game?
In a context of permacrisis, where instability has become the norm, the inversion of the dynamic between brands and consumers adds another unknown to the equation: how do you build your strategy and preserve your business performance at a time when customers are dictating the rules of the game?
At this event dedicated to players in the retail, distribution and mass-market sectors, discover how to make your customer knowledge and experience the pillars of your impact:
How can you capture your prospects' attention in a differentiated, personalized way?
What are the keys to building an engaging Live Shopping strategy in 2023?
How can you create high-quality product experiences across all your sales channels?
What payment solutions can you put in place to smooth the customer journey?
Don't miss this day to find the concrete keys to integrating these priorities into your roadmap, and to exchange views with other industry decision-makers on your challenges and solutions!
[Opening Keynote] Back from Vivatech : best of Trends & Innovations
With a record-breaking edition that even surpassed CES in Las Vegas, Vivatech once again established itself as a must-attend tech event. Relive the show as if you were there, through the best of the trends and innovations that HUB Institute analysts have deciphered for you!
Retail Insights 2023 by Locala : New Retail rebels
The economic crisis, exacerbated by the war in Ukraine, has led to a drop in purchasing power, supply difficulties and increased costs.
The economic crisis, exacerbated by the war in Ukraine, has led to a drop in purchasing power, supply difficulties, higher costs... and is having a major impact on consumer purchasing behavior and retailer strategies. Against this backdrop, Locala is launching the 3rd edition of its barometer of trends that are shaking up retail codes.
Customize customer relations, orchestrate omnichannel marketing, control marketing pressure and engage in eco-responsible CRM to enhance customer experience and capital. Notify will be talking about AI to enrich customer journeys and the lifetime value of your communities.
How to use a CDP to personalize the customer experience?
Meeting customers' ever-changing expectations means mastering their data to offer them a truly omnichannel experience. Discover how Parco increased its purchase rate by 25% with increased in-store traffic, and AB InBev was able to reduce its advertising spend thanks to intelligent targeting.
MD
MarineDesgranges
Treasure Data
Senior Solution Consultant
Jun 29th
09:30 am - 09:40 am
How to create a memorable payment experience
Did you know that nearly 1 in 2 consumers have abandoned their shopping carts at the checkout stage?
Discover our 4 tips for offering your customers a memorable checkout experience and boosting your conversion!
JJ
JulienJonville
UpStreamPay
Key Account Manager
Jun 29th
09:40 am - 09:55 am
The boom in shopping center transformation: the example of Cergy 3 Fontaines and Terrasses du Port
From the 70s to today, how major shopping centers are transforming themselves to remain competitive with newer centers and the rise of e-commerce, with the ultimate aim of offering our customers an experiential place above all else.
[12:20 - 14:00] Cocktail lunch, networking, sourcing & business meetings
Jun 29th
12:00 pm - 12:15 pm
[Opening Keynote] Optimizing and energizing the customer journey
Against a backdrop of inflation and the crisis that gave rise to the retailpocalypse, explore the latest trends transforming the shopping experience, from retailtainment to digital in store, new payment methods, autonomous stores, as well as the use of generative AI to boost your marketing strategies. Find out how you can adapt to deliver unique and memorable customer experiences, while thriving in the digital age of retail and FMCG.
LR
LoraRadivojević
HUB Institute
Insights Analyst
Jun 29th
12:15 pm - 12:25 pm
The hidden costs of non-quality consumer goods data
How many hundreds of millions of euros lost in a VAT error on packaging? An inconsistency in product information leading to mass product recalls? Penalties, loss of consumer confidence, stock-outs... These are all errors that can be avoided. Let's find out why putting your reference data at the heart of your strategy makes life and business easier.
Shared parcel delivery: the winning strategy for boosting in-store traffic and cutting costs
Consumers' expectations are changing, and they're now looking for an optimized point-of-sale experience.
Enriching the delivery offer, attracting customers to a multi-service BtoC and CtoC exchange hub, optimizing costs and returns management: a shared parcel delivery system is the answer to these new consumer trends.
Trade Marketing Digital: How can brands boost their local presence?
Long associated with physical events and partnerships, trade marketing has undergone a profound transformation since the advent of e-commerce. Now associated with digital media, trade marketing remains a formidable strategy for promoting your brands at the point of sale. Discover the best practices and innovative strategies for boosting your brands' presence in local markets via digital media.
NM
NathalieMonnereau
Deepreach
Directrice Commerciale
Jun 29th
12:45 pm - 12:55 pm
Establish a winning video strategy to captivate and retain your customers
MF
MomenFerrah
Reetags
CEO
Jun 29th
12:55 pm - 01:10 pm
Customer knowledge and hyper-personalization: the keys to maximizing the incremental turnover of the Coca cola group European partners
Even Coca-Cola, a leading brand in its segment, needs shopper data to perfect its experience. Explore the winning strategies of influential brands such as Coca-Cola, Fanta and Sprite, and learn how Catalina data is revolutionizing understanding, activation and measurement, with exceptional results for the group's sales.
From audacity to innovation: how does Lush create excitement?
A pioneer in solid cosmetics, Lush has always been able to create surprise through its product innovations, and to stand out by combining creativity, ethics and audacity.
From withdrawing from social networks Facebook, Instagram, TikTok and Snapchat in November 2021 to collaborations, how does Lush create excitement to maintain the link with its community?
EPR
EmiliePetraroli Roy
Lush
Senior Digital Manager - Ecommerce Europe
Jun 29th
01:50 pm - 02:05 pm
La vie en Rose: how to meet customer expectations with a CSR approach
How De Neuville has deployed its CSR strategy in a collaborative way to involve its network and teams in meeting customer expectations. The strategy is unique to the brand and its personality: La Vie en Rose.
JO
JulietteOberthĂĽr
Chocolats De Neuville
Directrice Marketing et Communication
Membre du HUB Institute
Jun 29th
02:05 pm - 02:20 pm
130 years of second-hand: Petit Bateau's successful gamble
BS
BarbaraSohier
Petit Bateau
Global E-commerce Director
Membre du HUB Institute
Jun 29th
02:30 pm - 03:00 pm
[16:30 - 17:00] Break Networking
REPLAY - TRENDS & NETWORKING - RETAIL & GRANDE CONSO How do you write your strategy when your customers dictate the rules of the game?
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