REPLAY Retail & E-commerce 2024
19 sessions
Feb 6th
09:45 am - 10:00 am
CES 2024 Debrief: How L'Oréal integrates generative AI and Beauty Tech to reinvent the customer experience
The future of beauty can no longer be dissociated from Beauty Tech.
How is L'Oréal, whose CEO directed the opening conference at CES 2024 in Las Vegas, transforming itself with data, science and...
BD
BĂ©atrice Dautzenberg
L'Oréal
Global Director of Beauty Tech Services
Feb 6th
11:40 am - 11:50 am
Optimizing the customer experience with Zoho CRM: 3 retail use cases
Focus on 3 Made in Zoho success stories: ManoMano, Allopneus and Beaumanoir. Find out how our tools meet the specific needs of each company, shape unrivalled customer experiences and boost our...
TC
Thomas Ciezar
Zoho Corporation
France Marketing Country Manager
Feb 6th
11:50 am - 12:00 pm
[Monday] Accelerating retail transformation: How can technology drive innovation?
To meet the growing needs of consumers, retailers and e-commerce professionals today must constantly adapt and evolve. Clearly, innovation is key, but the real challenge lies in the effective...
ZL
Zacharie Lahmi
monday.com
Regional Sales Team Leader
Feb 6th
12:00 pm - 12:15 pm
Success Story Le Petit Vapoteur: Innovation and omnichannel thanks to open source and PrestaShop
Discover the success story of Le Petit Vapoteur, leader in online vaping, and its successful omnichannel strategy thanks to open source and PrestaShop. We'll be taking a look back at the thought...
BG
Benoit Goimier
Le Petit Vapoteur
Chief Technical Officer
SA
Sophie Ancely
PrestaShop
Chief Sales & Operations Officer
Feb 6th
12:15 pm - 12:35 pm
[Rokt] Where Relevance Rules: Leveraging retail media to acquire new customers
Nowadays growth advertisers are increasingly looking for alternatives to traditional search and social advertising because of cost, reliance, and more recently, tracking and attribution.
SS
Sofia Schäfer
Deliveroo Media & E-commerce
Country Lead France
SM
Steven Mohl
Rokt
Director of Strategic Partnerships Europe
Feb 6th
03:40 pm - 03:50 pm
[Appian] Breaking down functional silos with a Connected Supply Chain
Find out how you can meet the challenges of your organization (major complexity and silos, numerous internal and external teams, legal and compliance issues...) with a Connected Supply Chain.
FG
Frédéric Godde
Appian
Regional VP of Sales France
Feb 6th
03:50 pm - 04:00 pm
[Provalliance x Orixa-Visiperf] From national campaigns to ultra-local initiatives, how can you boost your performance?
Drive-to-store is a key challenge for many brands and retailers. To achieve this, you need to combine brand strategy with local reality. What positioning, what local anchoring, what catchment area,...
AR
Anne Roullier
Orixa media
Head of Strategy
Feb 6th
04:45 pm - 04:55 pm
How does AI boost Nestlé's sales force?
Nestlé has chosen to rely on Tech and Data to boost its sales force. The aim is to improve the sales experience and increase efficiency and effectiveness for the benefit of consumers and customers.
TB
Thomas Bardy
Nestlé
Head of IT for Digital, Data, Innovation, Marketing & Sales
Feb 6th
04:55 pm - 05:05 pm
From barcode to GS1 Augmented QR Code: a revolution in the making
Find out how the GS1 Augmented QR Code will replace the barcode. After 50 years, the symbol of commerce is bowing out, to be replaced by a new sign offering infinite possibilities for every player...
TO
Tifenn Ouchene-Boureau
GS1 France
Directrice Marketing &Communication
Feb 6th
05:05 pm - 05:20 pm
Club Med accelerates its digital transformation with Generative AI
After setting up a new Data Factory in 2022, Club Med has strengthened its AI strategy by also including initial generative AI use cases to continue improving the experience of our customers and...
QB
Quentin Briard
Club Med
CEO Marketing Digital & Technology at Club Med
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