[Orange Business] iA: 2 real-life experiences and 2 lessons for your projects
iA is on everyone's lips (and in everyone's talks!)
If expectations and promises are at their peak, deriving lasting value for the company is another matter altogether.
In this flash pitch: 2 real-life experiences from which to draw 2 fundamental lessons for building your projects.
Focus on Customer Service : How does Christian Louboutin use this resource to provide its customers with quality support?
OS
OdileSzabo
Christian Louboutin
Group Chief E-Commerce Officer
7 FEB.
11:40 AM - 11:50 AM
AB Tasty: Dare To Go Further
AB Tasty is at a turning point in its history: find out about the innovations behind this development and the company's strategic vision for the years ahead.
MM
MarylinMontoya
AB Tasty
VP Marketing
ADS
Alixde Sagazan
AB Tasty
CEO & Co-Founder
7 FEB.
11:50 AM - 12:05 PM
Generative AI: Reinventing the Customer Experience with AdCreative.ai
Let's explore how generative AI is revolutionizing the design, production and analysis of advertising content. From optimizing the creative process to increasing ROI, let's discover how brand identity can be preserved while pushing the boundaries of innovation. Dive into a new era of customer experience.
[LVMH x Accenture x KBRW] Behind the scenes of an ultra-desirable omnichannel experience
AR
AntoineRaith
Groupe LVMH
Omnichannel Lead Architect
PP
Pierre-OlivierPivot
Accenture
Technology Strategy & Advisory Associate Director
PR
PhilippeRomano
KBRW
CEO
7 FEB.
12:20 PM - 12:30 PM
GUEST SPEAKER
Building an agile supply chain: Saint Maclou's experience in using data to proactively manage deliveries
After building a data model to anticipate delivery malfunctions, Saint Maclou extended the use of this model to the entire company, thereby reducing delays and customer disputes by a factor of 2.
Every day, the company's teams - from procurement to the store, from the installation teams to the warehouse - work with the same data to serve their customers!
Take time to meet, exchange and share your use cases and issues during meetings organized by our teams. You can ask Joanna to schedule your meetings with your peers and/or partners of the event.
7 FEB.
1:55 PM - 2:00 PM
SESSION 4 - Your customers have a heart: reenchant retailing
[Kiabi x Useradgents] Mobile at the heart of the Commerce switch
Based on Kiabi, Useradgents illustrates the role of the smartphone in the 5 pillars of retail transformation: Mobile and CSR, Platformization, Customer Relations, Omnichannel and Intelligence.
[TikTok x Katall] What happens if we stop selling on the internet?
How are Katall and TikTok helping brands to be more authentic and adapt to new consumer trends?
Discover the evolution of recommendation over the last few years, up to the arrival of TikTok and the expansion of the video format. We also take a look back at a campaign we ran for Gallimard Jeunesse to launch a book with the #booktok community.
MS
MaximeSmolinski
Katall
Operations Manager
DG
DavidGonima
TikTok
Team Lead - Sr Agency Partner Manager - France
7 FEB.
3:20 PM - 3:30 PM
[VTEX] Carrefour's omnichannel strategy : from a monolith IT to pragmatic composability
How Carrefour, a traditional retailer with e-commerce capabilities, is transforming into a Digital Retail Company, which places digital and data at the heart of all its operations and its value creation model ? Explore Carrefour's success in Brazil, the group's largest market, moving from a monolith solution to a composable approach. Discover how, thanks to VTEX digital commerce platform, Carrefour has gained in flexibility and speed to better serve its customers.
JB
JulienBianchini
Vtex
Head of Alliances Western Europe
7 FEB.
3:30 PM - 3:45 PM
How does Ultra Premium Direct optimize its acquisition mix to fuel growth with Wizaly's multi-channel attribution solution?
PBDC
PaulBro de Comeres
Ultra Premium Direct
Directeur E-commerce
SDV
Stanislasdi Vittorio
Wizaly
CEO
7 FEB.
3:45 PM - 3:55 PM
GUEST SPEAKER
[Vinted Go] The point of sale, a new service hub for consumers!
How retailers can become the backbone of the second-hand movement.
FB
FlorianBonnasse
Vinted Go
Directeur Commercial Senior
7 FEB.
3:55 PM - 4:05 PM
GUEST SPEAKER
[Monoprix] Personalizing relationships for lasting loyalty
