Artificial Intelligence to boost your media ROI

Name: Artificial Intelligence to boost your media ROI
Start: 2022-05-18T14:40:00+02:00
End: 2022-05-18T14:50:00+02:00
Location: Pavillon d'Armenonville

May 18, 2022 | 12:40 PM - 12:50 PM

Description

Discover, through a case study, how the integration of creative performance data from AI in a Marketing Mix Modeling can help you better understand and predict your media ROI.

Presented by

LDV

Artificial Intelligence to boost your media ROI

May 18, 2022 | 12:40 PM - 12:50 PM

Description

Presented by

Laurence De Villepin

Senior Manager Insight & Data – Media & Creative

Virginie Lannevere

Head of Analytics France

Practical Informations

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