DATA & AI FOR BUSINESS Forum & Meetings 2023

VL

Virginie Lannevere

Kantar Insights

Head of Analytics France

toutes les sessions

12:40 PM - 12:50 PM

Artificial Intelligence to boost your media ROI

Discover, through a case study, how the integration of creative performance data from AI in a Marketing Mix Modeling can help you better understand and predict your media ROI.

Laurence De Villepin

Kantar Marketplace

Senior Manager Insight & Data – Media & Creative

Virginie Lannevere

Kantar Insights

Head of Analytics France

toutes les sessions

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