RETAIL & E-COMMERCE FORUM & MEETINGS 2024

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[TikTok x Katall] What happens if we stop selling on the internet?

Feb 7, 2024 — 03:10 pm - 3:20 PM

Plénière 2024

Presented by

DG
David Gonima
TikTok
Team Lead - Sr Agency Partner Manager...
MS
Maxime Smolinski
Katall
Operations Manager

Description

How are Katall and TikTok helping brands to be more authentic and adapt to new consumer trends? Discover the evolution of recommendation over the last few years, up to the arrival of TikTok and the expansion of the video format. We also take a look back at a campaign we ran for Gallimard Jeunesse to launch a book with the #booktok community.

Presented by

MS

Maxime Smolinski

Operations Manager
DG

David Gonima

Team Lead - Sr Agency Partner Manager - France
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