[Masterclass] How to give the businesses the keys to their data?
In a context where data is at the heart of strategy, companies are doubling their efforts to unlock its potential. Efforts are thus directed towards the democratization of Data within...
[Masterclass] How did the Beaumanoir group transform its B2B IS by integrating its CRM?
Beaumanoir Group's feedback on their methodology adopted for the redesign of their B2B Information System and the integration of Zoho CRM in the group. You will discover the different stages of the...
[Masterclass] How does CWF manage all of its digital sales channels to accelerate its business?Â
Marketplaces, retailers, pure players, e-commerce sites, etc. Driven by digital, brands have never had so many possibilities to make their catalog available and increase their sales. During this...
[Masterclass] Artificial Intelligence applied to retail in 3 immediate use cases
If artificial intelligence is described as the digital revolution of the next few years, many projects do not go beyond the experimental phase, especially in the retail sector. During this...
[Masterclass] The store and geographic data at the heart of proximity digital marketing at Leroy Merlin
Leroy Merlin has been able to improve its digital campaigns through the judicious use of technology and specific geographic segmentation, making the most of local data from its stores. Geolocation...
[Masterclass] Improve your conversion with Amazon Pay, a concrete example with EasyPara.
When customers cut back on spending, businesses need innovation and creativity to maintain engagement. When considering new ways to boost your business in a rising or falling economy, have you...
[Masterclass] Integrated payments in BtoB: dream or reality?
As in any commercial transaction, deferred payment means the risk of non-payment! In order to reduce this risk, Pledg and Allianz Trade have co-created a deferred payment solution - Buy Now Pay...
[Masterclass] Planning & automation: The recipe to boost your SEO performance
Search Engine Optimization (SEO) drives 60% of online traffic and is the most profitable, yet often overlooked, acquisition channel. Our data shows that 83% of shoppers do research before buying...
[Masterclass] Individuation® Marketing: how to drive CRM at scale with AI?
Automate repetitive tasks, centrally manage marketing pressure on all channels, automatically calculate simple and complex scores for each individual, and activate the most relevant campaigns for...
[Masterclass] Why the "last click" attribution model is no longer sufficient and how to move to a data-driven model
The complexity of the buying journey is forcing advertisers to rethink their attribution models to best reflect reality. But why has the "last click" attribution model become obsolete and how does a...
[Masterclass] How does Delamaison optimize its marketing performance through effective visual merchandising?
After a repositioning of the Delamaison brand on a "Premium Accessible" segment in 2020, the visual coherence of the brand became a priority to improve the performance of its e-commerce site and to...
[Masterclass] Customer experience and engagement in the Web3 era
Brands and retailers are accelerating their digital and sustainable transformation while anticipating the needs of an increasingly demanding customer and integrating the new challenges of the web3....
[Masterclass] How to use storytelling to create an exciting customer experience?
In e-commerce, each contact opportunity in the buying process is a small "moment of truth" that conditions the quality of the experience lived and felt by the customer. In this Masterclass, Bruno...
[Masterclass] How to rethink your content strategy to succeed on TikTok, the Optical Center case
TikTok users are resistant to advertising content. How can you adapt your content strategy to appeal to them and get your branded account videos to take off?
[Masterclass] How to build an automated self-service strategy around the voice of the customer
For a large number of customers, contact with a brand is made by phone for information, to process a complaint or to follow up an order.
Despite the strong increase of digital channels in companies...
