Retail & E-commerce Forum & Meetings 2023

Masterclass

REPLAY Retail & E-commerce 2023

Feb 9th
09:30 am CET - 10:00 am CET

[Masterclass] How to give the businesses the keys to their data?

In a context where data is at the heart of strategy, companies are doubling their efforts to unlock its potential. Efforts are thus directed towards the democratization of Data within...
ML
Mohamed Layachi
IBM Consulting
Associate Partner - Digital & Data Transformation
Feb 9th
09:30 am CET - 10:00 am CET

[Masterclass] How did the Beaumanoir group transform its B2B IS by integrating its CRM?

Beaumanoir Group's feedback on their methodology adopted for the redesign of their B2B Information System and the integration of Zoho CRM in the group. You will discover the different stages of the...
EF
Erwan Foughali
Groupe Beaumanoir
Directeur projet big data & CRM
TC
Thomas Ciezar
Zoho Corporation
France Marketing Country Manager
Feb 9th
10:00 am CET - 10:40 am CET

[Masterclass] How does CWF manage all of its digital sales channels to accelerate its business? 

Marketplaces, retailers, pure players, e-commerce sites, etc. Driven by digital, brands have never had so many possibilities to make their catalog available and increase their sales. During this...
BL
Benjamin Lorie
CWF
Head of Digital, Marketing & Communication
RD
Romain Dehaudt
Emakina an EPAM company
Head of Business
Feb 9th
02:00 pm CET - 02:30 pm CET

[Masterclass] Artificial Intelligence applied to retail in 3 immediate use cases

If artificial intelligence is described as the digital revolution of the next few years, many projects do not go beyond the experimental phase, especially in the retail sector. During this...
YD
Yves Darnige
Kyndryl
Apps, Data & AI Practice Leader
Feb 9th
10:00 am CET - 10:30 am CET

[Masterclass] The store and geographic data at the heart of proximity digital marketing at Leroy Merlin

Leroy Merlin has been able to improve its digital campaigns through the judicious use of technology and specific geographic segmentation, making the most of local data from its stores. Geolocation...
FD
Flore Delobelle
Leroy Merlin
Customer Marketing & Media Director
JR
Jean-Pierre Remy
DeepReach
CEO & Founder
Feb 9th
02:00 pm CET - 02:30 pm CET

[Masterclass] Improve your conversion with Amazon Pay, a concrete example with EasyPara.

When customers cut back on spending, businesses need innovation and creativity to maintain engagement. When considering new ways to boost your business in a rising or falling economy, have you...
GD
Gaëlle Dauger
EasyPara
Directrice Générale et E-commerce
GL
Gabrielle Litwin
Amazon Pay
Head of Amazon Pay France
Feb 9th
02:30 pm CET - 03:00 pm CET

[Masterclass] Integrated payments in BtoB: dream or reality?

As in any commercial transaction, deferred payment means the risk of non-payment! In order to reduce this risk, Pledg and Allianz Trade have co-created a deferred payment solution - Buy Now Pay...
RH
Rishma Hassanaly
Allianz Trade
Responsable Partenariats & DĂ©veloppement Digital
SR
Sarah Regnault
Pledg
Product Manager
Feb 9th
10:30 am CET - 11:00 am CET

[Masterclass] Planning & automation: The recipe to boost your SEO performance

Search Engine Optimization (SEO) drives 60% of online traffic and is the most profitable, yet often overlooked, acquisition channel. Our data shows that 83% of shoppers do research before buying...
JS
Julien Sardin
Botify
Solutions Consultant
Feb 9th
02:30 pm CET - 03:00 pm CET

[Masterclass] Past, Present, Future, a framework to anticipate the evolution of retail

Les 2 dernières années ont prouvé que beaucoup d’innovations latentes s’imposent quand le contexte est favorable. On dit que le passé éclaire l’avenir. Aussi, certaines évolutions sont plus...
JM
Jean-Pascal Mathieu
Publicis Sapient
Directeur Innovation Consulting
Feb 9th
11:00 am CET - 11:30 am CET

[Masterclass] Individuation® Marketing: how to drive CRM at scale with AI?

Automate repetitive tasks, centrally manage marketing pressure on all channels, automatically calculate simple and complex scores for each individual, and activate the most relevant campaigns for...
SF
Sandra Fernandes
Splio
CMO
BJ
Bertrand Julia
Splio
VP Sales
Feb 9th
03:00 pm CET - 03:30 pm CET

[Masterclass] Why the "last click" attribution model is no longer sufficient and how to move to a data-driven model

The complexity of the buying journey is forcing advertisers to rethink their attribution models to best reflect reality. But why has the "last click" attribution model become obsolete and how does a...
AF
Antoine Fachaux
Wizaly
Data analyst
ALM
Antoine Le Metté
Hypnia
Digital Marketing Manager
Feb 9th
11:00 am CET - 11:30 am CET

[Masterclass] How does Delamaison optimize its marketing performance through effective visual merchandising?

After a repositioning of the Delamaison brand on a "Premium Accessible" segment in 2020, the visual coherence of the brand became a priority to improve the performance of its e-commerce site and to...
LDLM
Lydwine De la Morandière
DelaMaison
DGD
EG
Erick Germany
Nfinite
Key Account Manager
Feb 9th
03:00 pm CET - 03:30 pm CET

[Masterclass] Customer experience and engagement in the Web3 era

Brands and retailers are accelerating their digital and sustainable transformation while anticipating the needs of an increasingly demanding customer and integrating the new challenges of the web3....
SA
Sophie Aubert
IBM Consulting
Senior Consultant IBM Studios et Blockchain
JB
Julien Bidet
IBM
Partner - iX CT EMEA Commerce Domain Leader
Feb 9th
03:30 pm CET - 04:00 pm CET

[Masterclass] How to use storytelling to create an exciting customer experience?

In e-commerce, each contact opportunity in the buying process is a small "moment of truth" that conditions the quality of the experience lived and felt by the customer. In this Masterclass, Bruno...
BC
Bruno Clément
ZEPRESENTERS
CEO
Feb 9th
11:30 am CET - 12:00 pm CET

[Masterclass] How to rethink your content strategy to succeed on TikTok, the Optical Center case

TikTok users are resistant to advertising content. How can you adapt your content strategy to appeal to them and get your branded account videos to take off?
GB
GĂ©raldine Banon
Qwamplify
Directrice commerciale MĂ©dia
MA
Mylène Aboukrat
Qwamplify
Head of Social & Influence
Feb 9th
04:00 pm CET - 04:30 pm CET

[Masterclass] Open AI/ ChatGPT: why/how to accelerate with AI in Retail?

En cette période d’incertitudes et de tensions économiques, la transformation digitale grâce à la Data est plus que jamais une nécessité. Au cours de cette session, vous découvrirez comment il est...
MB
Matthieu Bret
Microsoft France
Data & AI Go To Market Manager
JG
Jean-François Gomez
Microsoft
Industry Advisor
Feb 9th
11:30 am CET - 12:00 pm CET

[Masterclass] How to disrupt the shopping experience with frictionless payment?

YLR
Yves LE ROY
DeluPay
Head of Sales
JB
Joël-Alexis Bialkiewicz
Delupay
Président-Fondateur
Feb 9th
12:00 pm CET - 12:30 pm CET

[Masterclass] How to build an automated self-service strategy around the voice of the customer

For a large number of customers, contact with a brand is made by phone for information, to process a complaint or to follow up an order. Despite the strong increase of digital channels in companies...
BD
Boubacar Diallo
Genesys
Principal Solutions Consultant
VD
Véronique Dupré
Genesys
Sr. Manager Marketing
Feb 9th
04:00 pm CET - 04:30 pm CET

[Masterclass] How did Système U modernize its Loyalty IS to better serve the customer experience?

FC
Franck Chaput
Système U
Responsable projets Domaine Client
AG
Axel GOUZE
Système U
Directeur de programme
DR
David Royer
Comarch
Directeur du Consulting Fidélité
,,,