[SPECIAL GUEST] La Redoute, a history of transformations
For more than 180 years, La Redoute has been accompanying families, on a daily basis, in their moments of life, in their changes of life. Because of its mission in society "to beautify the lives of...
Microsoft Cloud for Retail: For a resilient and offensive retail
In this period of economic contraction and reconstruction of our societies, more than ever, the companies that perform well in retail are those that express their uniqueness and perfectly execute...
Offer to conquer! How BUT boosted its customer acquisition with Joko and its access to bank data?
In the face of inflation and declining purchasing power, finding new ways to acquire customers becomes crucial for retailers. BUT has used the power of Joko technology, based on the analysis of bank...
More than 40% of shopping carts are abandoned at the time of payment: the act of purchase is the key moment in the customer journey that must be taken into account to ensure sustainable performance....
[SPECIAL GUEST] Reconciling marketing and sustainable performance: what levers to activate in a fashion sector undergoing profound change?
Concern for the customer, the importance of omnichannel, renewal of store formats and concepts, pricing, brand commitments... A complete review of the convictions and choices made by Eram to pursue...
E-logistics as a service: how did the Accor Group manage to optimize its costs?
Guaranteeing a 5-star customer experience is now fundamental for companies of all sizes, in a context of increasing digitalization of commerce in France and around the world. The delivery stage is...
How has shopper data enabled Danone to meet its marketing challenges?
In 2022, the Danone group made a radical change of identity for Taillefine by launching Light & Free: new positioning, new image, new objectives. It was also a challenging year for the group, as...
Order Management System - the key to omnichannel retail
Building a high-performance eCommerce site or app that delivers a seamless experience is now within everyone's reach.
But mastering the physical operational flows to deliver the omnichannel promises...
XM
Xavier Mouly
Publicis Sapient
Senior Director Programme Management et Retail Industry Lead France
[SPECIAL GUEST] Retail & beauty: integrating the circular economy to change industry practices
Eco-designed stores, products available for refill... The Body Shop places the circular economy at the center of its business model.
A virtuous circle that allows the brand to reduce its impact on...
[SPECIAL GUEST] IDKIDS: everything for the child under one digital roof
In 9 months, IDKIDS launched its new market-place in September 2021: idkids.com
How to bring together under one digital roof products, services and content that are bothÂ
- good for children,Â
-...
8 weeks to boost CRM campaign revenue with AI, the Conforama recipe for success.
How to demonstrate the business value of personalization?
What business/IT governance is needed to make your AI project successful?
Which tools to deploy AI quickly and at low cost?
How to get your...
How Wallbox leverages the Modern Data Stack to make data-driven decisions across departments 🇬🇧
Learn about the journey Wallbox, leading provider of electric vehicle charging solutions, has taken to implement its Modern Data Stack with Fivetran and Databricks. Learn about Wallbox's current MDS...
How has CWF made e-commerce one of the most profitable sales channels in just a few years?
Discover how CWF, a leading group in premium and luxury children's fashion launched itself into digital in 2018 and succeeded in less than 4 years in launching a digital ecosystem driving the...
Every day the CRM manager has to make choices. And every day, a multitude of combinations are offered to him. All decisions are good, but the ones that will make the difference are the ones that...
How did Lyreco lead a global omnichannel experience project for sales growth and customer support?
Companies in the BtoB and BtoC retail sector need to move from multichannel to omnichannel management in a simple and efficient way to strengthen their sales and after-sales service.
In this...
Beaumanoir Group breaks down silos and improves collaboration between teams with a unified CRM tool
Beaumanoir makes data accessible, simple and transparent for the various businesses. Thanks to Zoho's CRM platform, the Beaumanoir Group is able to better manage its complex IT environment. It...
Inflation, increased promotional offers, OuiPub regulations... in a particularly chaotic competitive context, distribution networks must find solutions to reduce their costs, adapt to new...
How Comptoir des Cotonniers and PRINCESSE Tam.Tam transformed their sales consultants into augmented salespeople ?
Recruit and retain customers. How can we do this? By relying on Bayretail, a clienteling solution. Available on mobile for the entire sales force, it enables customer management but also...
Optimizing the content lifecycle: a strategic lever to boost sales
In this new era of digital acceleration, brands seeking to differentiate themselves must do more than simply provide a seamless digital experience. But having the right content, in the right place,...
How to optimize your ROAS thanks to multilocal campaigns adapted to your network?
In a rapidly changing context, retailers must adapt their marketing strategy and find new ways to generate traffic at the point of sale. Find out how Widely by Mobsuccess supports :
- Networked...
[SPECIAL GUEST] How to conquer and expand your target audience by optimizing the shopping experience?
In 2022, more than 190 million tickets were sold on the SNCF Connect application, the equivalent of 6.5 French stadiums filled every day.
To meet the diversity of users, the customer experience is a...
JE
JuliaEtaix
SNCF Connect & Tech
Directrice Commerciale
PracticalInformations
All the information you need to take full advantage of the event!
