LM

Laurence Moncenix

Catalina Europe

Directrice Data Catalina Europe

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Find here the list of all the sessions presented by this speaker in order not to miss any of it.

12:55 pm - 01:10 pm

Customer knowledge and hyper-personalization: the keys to maximizing the incremental turnover of the Coca cola group European partners

Even Coca-Cola, a leading brand in its segment, needs shopper data to perfect its experience. Explore the winning strategies of influential brands such as Coca-Cola, Fanta and Sprite, and learn how Catalina data is revolutionizing understanding, activation and measurement, with exceptional results for the group's sales.

Pauline Gougeon

Catalina France

Directrice Générale Catalina France

Laurence Moncenix

Catalina Europe

Directrice Data Catalina Europe

Anne-Christelle Simon

Chef de Groupe Trade GMS

Membre du HUB Institute

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