[Masterclass] Geo experiment : Auchan measures marketing performance via an industrialized geo-localized test protocol

Name: [Masterclass] Geo experiment : Auchan measures marketing performance via an industrialized geo-localized test protocol
Start: 2022-10-12T10:45:00+02:00
End: 2022-10-12T11:15:00+02:00
Location: Pavillon d'Armenonville

Oct 12, 2022 | 8:45 AM - 9:15 AM

Description

Supported by fifty-five, Auchan internalizes geo-experimental protocols to improve marketing activations through machine learning

[Masterclass] Geo experiment : Auchan measures marketing performance via an industrialized geo-localized test protocol

Oct 12, 2022 | 8:45 AM - 9:15 AM

Description

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