[Masterclass] Search ads: understanding the impact of cognitive bias on brand preference

Name: [Masterclass] Search ads: understanding the impact of cognitive bias on brand preference
Start: 2022-10-12T10:45:00+02:00
End: 2022-10-12T11:15:00+02:00
Location: Pavillon d'Armenonville

Oct 12, 2022 | 8:45 AM - 9:15 AM

Description

Discover the second part of our study "Decoding Decisions" which presented in 2020 a new understanding of the "messy middle", this chaotic moment of the buying journey between indecision and transaction. This new part explores the role of search ads in this "messy middle" and suggests ways to use behavioral sciences to work on brand preference.

[Masterclass] Search ads: understanding the impact of cognitive bias on brand preference

Oct 12, 2022 | 8:45 AM - 9:15 AM

Description

Informations Practical

Linkedin

Twitter