Advertising attention: from buzzword to performance

Name: Advertising attention: from buzzword to performance
Start: 2023-10-03T16:25:00+02:00
End: 2023-10-03T16:35:00+02:00
Location: Pavillon d'Armenonville

Oct 3, 2023 | 2:25 PM - 2:35 PM

Description

WeTransfer Advertising - which recently opened offices in France - is hosting a discussion on the new buzz metric of the moment: advertising attention. What is it really? Why and how should it be measured? And above all, what impact does it have? Discover a real-life case study from Lacoste, and put your questions to the WeTransfer team.

Advertising attention: from buzzword to performance

Oct 3, 2023 | 2:25 PM - 2:35 PM

Description

Presented by

Noémy Tur

Country Manager France

In partnership with

Informations Practical

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