[SPECIAL GUEST] Effective data in the era of inclusive customer relation

Name: [SPECIAL GUEST] Effective data in the era of inclusive customer relation
Start: 2022-10-12T12:30:00+02:00
End: 2022-10-12T12:40:00+02:00
Location: Pavillon d'Armenonville

Oct 12, 2022 | 10:30 AM - 10:40 AM

Description

Data can now, and indeed should sustain the 3 pillars of an efficient customer relation: the mind, the heart, and the soul. Historical transactional data alone is no longer relevant. Values and emotions play a critical role for customers and can now be identified and addressed through data. So enhanced data-based customer relation needs to be reflected in organizations, governance and company culture and processes. This should represent a powerful driver to align organizations. Furthermore such values and emotion data based approaches will increasingly resonate with human resources challenges.

[SPECIAL GUEST] Effective data in the era of inclusive customer relation

Oct 12, 2022 | 10:30 AM - 10:40 AM

Description

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