[Masterclass] From content to commerce: How Wunderman Thomson Commerce implemented a comprehensive strategy to grow Mondelez brands and business with the help of Amazon Ads

Name: [Masterclass] From content to commerce: How Wunderman Thomson Commerce implemented a comprehensive strategy to grow Mondelez brands and business with the help of Amazon Ads
Start: 2023-10-03T14:30:00+02:00
End: 2023-10-03T15:00:00+02:00
Location: Pavillon d'Armenonville

Oct 3, 2023 | 12:30 PM - 1:00 PM

Description

Brands have the opportunity to connect content to commerce by understanding the consumers journey, from entertainment experiences to product and service purchases. Advertisers have the opportunity to develop personalized ads to drive actions and measure impact. Join Wunderman Thompson Commerce, Mondelez, and Amazon Ads to talk about the impact of a pertinent creative personalized content across the consumer journey, as well as relevant analytics and measurement tools to achieve growth goals.

Presented by

AMB

[Masterclass] From content to commerce: How Wunderman Thomson Commerce implemented a comprehensive strategy to grow Mondelez brands and business with the help of Amazon Ads

Oct 3, 2023 | 12:30 PM - 1:00 PM

Description

Presented by

Amandine Martin Briand

Head of HL/CPG/SL France

Helmut Rieder

CEO

Matthieu Guignard

E-commerce Strategy Director

In partnership with

Informations Practical

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