[Masterclass] How can retail media be effectively integrated into a seamless user experience?

Name: [Masterclass] How can retail media be effectively integrated into a seamless user experience?
Start: 2023-10-03T16:00:00+02:00
End: 2023-10-03T16:30:00+02:00
Location: Pavillon d'Armenonville

Oct 3, 2023 | 2:00 PM - 2:30 PM

Description

Retail media is at the heart of the concerns of retailers and brands alike: Amazon Ads reports 20% growth Walmart reports USD 2.7 billion in retail media sales at 80% margin GroupM announces that retail media will account for USD125 billion this year, or 14% of all advertising. A strategic challenge for brands, a gold rush for retailers, how should we approach retail media to make the most of it? In this masterclass, we'll explain how you can guide your choices through rigorous analysis, and present a methodology for doing so.

[Masterclass] How can retail media be effectively integrated into a seamless user experience?

Oct 3, 2023 | 2:00 PM - 2:30 PM

Description

Presented by

Adeline Catusse

Associate Director Analytics at EPAM company

Anders Hjorth

Consultant Retail Media

In partnership with

Informations Practical

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