HUBFORUM Paris 2023

Four possible strategies for staying the course in the face of inflation

Oct 12, 2022 | 3:00 PM - 3:10 PM

Description

In a context where inflation is putting pressure on brands, and where consumers are increasingly focused on their choices, it is necessary to refine the understanding of purchasing decisions and to perfect segmentations: the marketing function must seize all available tools. What solutions should be adopted to meet these new challenges?
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