How does PMU optimize the attention generated by its digital messages to maximize their impact?

Name: How does PMU optimize the attention generated by its digital messages to maximize their impact?
Start: 2023-10-04T11:10:00+02:00
End: 2023-10-04T11:25:00+02:00
Location: Pavillon d'Armenonville

Oct 4, 2023 | 9:10 AM - 9:25 AM

Description

In an environment of advertising clutter and in preparation for the cookie-free world, traditional KPIs are becoming insufficient. Investing in attention-grabbing ads to maximize their impact is a major challenge for advertisers. Find out how DV Authentic Attention enables PMU and Agence79 to invest in attention-grabbing advertising.

How does PMU optimize the attention generated by its digital messages to maximize their impact?

Oct 4, 2023 | 9:10 AM - 9:25 AM

Description

Presented by

Martin Terrier

Responsable Division Media & Développement

Pauline Boedels

Directrice Générale

Laetitia Zinetti

RVP Southern Europe

In partnership with

Informations Practical

Linkedin

Twitter