[Masterclass] "Creativity is business": How the best creative campaigns move the business lines

Name: [Masterclass] "Creativity is business": How the best creative campaigns move the business lines
Start: 2022-10-11T10:45:00+02:00
End: 2022-10-11T11:15:00+02:00
Location: Pavillon d'Armenonville

Oct 11, 2022 | 8:45 AM - 9:15 AM

Description

Presentation of the study initiated by Kantar and AACC on the direct correlation between creation and business impact by analyzing the best French creative campaigns. Illustration with the case of SNCF and its campaign "Hexagonal" broadcasted on YouTube and gathering nearly 5 million views, awarded at Cannes Lions and Grand Prix Stratégies 2022.

Presented by

Marco Venturelli

Chief Creative Officer Publicis Groupe

Anne-Lise Toursel

Head of Brand Guidance & Media & Creative

VVS

[Masterclass] "Creativity is business": How the best creative campaigns move the business lines

Oct 11, 2022 | 8:45 AM - 9:15 AM

Description

Presented by

Marco Venturelli

Chief Creative Officer Publicis Groupe

Anne-Lise Toursel

Head of Brand Guidance & Media & Creative

Vanessa Vankemmel Sebban

Head of Creative Works France

Informations Practical

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