DISCOVER THE AGENDA OF THE 2023 EDITION
Oct 3rd
06:45 am - 07:30 am
[8.45am - 9.30am] Welcome coffee, breakfast & networking
Wake up at 8:45am: coffee, breakfast and networking. Let's connect for an inspiring day!
Oct 3rd
07:20 am - 10:30 am
Session 1 : Smarter vision, stronger business
Your ability to demonstrate short-term business agility to overcome uncertainty, while projecting a long-term vision to maximize your impact, is the key to sustainable development. The 2023-2024 context is all the more strategic as France is propelled to the forefront of the international stage with, in particular, the organization of the Rugby World Cup 2023 and the Olympic and Paralympic Games 2024: how can we take advantage of these unique opportunities?
And in the face of heightened consumer demand for sustainable development or transparency issues, how can we align all stakeholders (teams, suppliers, partners...) and make informed decisions?
Oct 3rd
07:30 am - 07:35 am
Welcome Speech
PVE
Perle, Vincent, Emmanuel
HUB Institute
Oct 3rd
07:35 am - 07:50 am
[Opening Keynote] Navigating the new normal
PB
Perle Bagot
HUB Institute
Associée Fondatrice & Directrice générale
Oct 3rd
07:50 am - 08:00 am
Smart Fashion = Big Impact
PG
Pierre-Arnaud Grenade
ba&sh
Global CEO
Oct 3rd
08:00 am - 08:15 am
All Aboard the Hype Train: Transforming fans into customers
Fandom is evolving as the lines between the ‘real world’ and the virtual world continue to blur. With fewer barriers and more ways to connect, how can brands tap into - and support - the passion and hype found in fandoms today? Learn from Twitch Ads and NBC Universal on how they turn fans into engaged customers and willing advocates.
MS
Melissa Simoni
Twitch Ads
Sales Director France and Benelux
LS
Lorelei Schirar
Universal Pictures International France
Head of Digital Marketing
Oct 3rd
08:15 am - 08:30 am
How is Aroma-Zone transforming its experience while staying true to its values?
How to accelerate the international success of a French nugget in natural skincare and aromatherapy without abandoning what has made it a success: rich content, a committed community, transparent sourcing and fair pricing.
We'll look at some of the keys to a replatforming project to create a renewed brand experience.
NB
Nicolas Borgis
Epam
Managing Director and Digital Engagement Head at EPAM company France
DS
Delphine Stey
Aroma-Zone
Directrice e-commerce
Oct 3rd
08:30 am - 09:00 am
NETWORKING BREAK
Take time to meet, exchange and share your use cases and issues at meetings organized by our teams. You can ask Yamna and Joanna to schedule your meetings with your peers and/or event partners (reserved for members and brand advertisers).
<S<S
Joanna Davy
Cheffe de projet communauté et évènementiel
joanna.davy@hubinstitute.com
<S<S
Yamna Rokia
Responsable relations décideurs et communautés
yamna.rokia@hubinstitute.com
Oct 3rd
09:00 am - 09:15 am
The impact of inaction in 2023: What changes can you make to boost your sales success and streamline your costs?
The economic crisis persists, and we can't deny it. Against this backdrop, companies are more than ever faced with the need to rationalize their budgets, while maintaining growth objectives.
What's more, purchasing cycles are becoming longer and more complex.
Faced with these challenges, it's crucial to rethink your sales strategy and promote effective collaboration within your Go-To-Market teams to optimize results and streamline costs. How can you refocus your sales strategy to achieve consistent performance, while delivering a hyper-personalized and engaging experience to your customers, all in a timely fashion?
While these adjectives may seem contradictory at first glance, they are in fact complementary and essential to your success.
VC
Vesna Cosich
Braze
VP entreprise Sales Southern Europe
JL
Julien Leblanc
Highspot
Head Southern Europe
Oct 3rd
09:15 am - 09:30 am
E-commerce, the new trend of click, mortar and platform: the alliance between Darty and Rakuten France
E-commerce, the new trend for click, mortar and platform: the alliance between Darty and Rakuten FranceE-commerce, the new trend for click, mortar and platform: the alliance between Darty and Rakuten France
OT
Olivier Theulle
Fnac-Darty
Chief e-Commerce & Digital Officer
FV
Fabien Versavau
Rakuten
PDG de Rakuten France et Executive Officer Rakuten Group
Oct 3rd
09:30 am - 09:40 am
Agility & innovation: the essentials for facilitating sustainable mobility today and tomorrow
The way we travel is changing, in line with society's expectations: more convenience and choice in modes of transport, more responsive, tailor-made, hyper-personalised and, above all, more responsible services. To achieve these objectives, it's vital to be one or even two steps ahead of the market. The key? Offering useful, high-performance services to as many people as possible.
AP
Anne Pruvot
SNCF Connect & Tech
Directrice Générale
Oct 3rd
09:40 am - 09:50 am
Customer experience in the age of AI
At a time when companies are faced with a situation of enduring instability and consumers with sometimes paradoxical expectations, how can they stay on course for business performance and maximize their impact?
VLL
Virginie Le Lièvre
HubSpot
Head of Brand & Marketing, Hubspot France
Oct 3rd
09:50 am - 10:00 am
Generating growth in the age of control
What can AI do for your growth? In a context where people are taking more control of their spending, their data and their time, AI is a formidable business ally.
PD
Pierric Duthoit
Meta
Business Director France
Oct 3rd
10:00 am - 10:10 am
Modernization and innovation: how does the retail offer boost business renewal?
MC
Marie Cheval
Carmila
PDG
BH
Barbara Haddad
Maitresse de Cérémonie
Oct 3rd
10:10 am - 10:20 am
In an uncertain environment, how can we tap into the potential of the company and its teams to find new levers for long-term
MILIBOO founder and CEO Guillaume Lachenal will talk about the creation and growth of Miliboo. He will also explain how, in a context of economic, political and social upheaval and uncertainty, it is necessary to stay the course. Maintaining ambitious goals and keeping a strong value proposition, different from other players in the market, are the keys to projecting ourselves over the long term and maintaining growth.
GL
Guillaume Lachenal
Miliboo
CEO
BH
Barbara Haddad
Maitresse de Cérémonie
Oct 3rd
10:30 am - 12:15 pm
[12:30 pm - 2:15 pm] BUSINESS LUNCH & PHYSICS ONE TO ONE APPOINTMENT
Take time to meet, exchange and share your use cases and issues at meetings organized by our teams. You can ask Yamna and Joanna to schedule your meetings with your peers and/or event partners (reserved for members and brand advertisers).
<S<S
Joanna Davy
Cheffe de projet communauté et évènementiel
joanna.davy@hubinstitute.com
<S<S
Yamna Rokia
Responsable relations décideurs et communautés
yamna.rokia@hubinstitute.com
Oct 3rd
12:10 pm - 03:15 pm
Session 2 : Smarter data, higher performance
To make the right decisions, it's vital to control your first-party data. Collection, quality, storage, analysis, but also protection against the growing risks of fraud and cyber-attacks: the challenge is to succeed, while respecting privacy, in bringing together the best conditions for relying on this strategic asset. Advertising campaigns, customer engagement, sales performance, forecasting: the precision of measurement, targeting and decision-making tools applies to all our businesses, giving you more than ever the opportunity to anticipate better. It's up to you to take advantage of it and put it to work for your company and your customers!
Oct 3rd
12:15 pm - 12:25 pm
Generative AI at scale at Schneider Electric
In an ever-changing world, where generative AI is paving the way for new possibilities, executives are asking how to leverage these technologies to create additional value. Find out how Schneider Electric is integrating generative AI at scale to improve operational efficiency, sustainability and drive innovation. Find out how this leading company is shaping the future with AI.
Oct 3rd
12:25 pm - 12:35 pm
Optimizing the customer experience: combine CDP and AI to excel
How to increase customer knowledge with insights from enriched 1st party data - Advanced personalization: how to micro-segment audiences to gain engagement - Team productivity: using AI to do more with less and faster.
MD
Marine Desgranges
Treasure Data
Senior Solution Consultant
Oct 3rd
12:35 pm - 12:50 pm
Generative AI: revolution or mere fad?
A few months ago, Groupe Seb began writing a white paper on the potential impact of generative AI on its business. At the same time, a number of experiments are being tested, including a prototype for streamlining natural search engine optimization (SEO) efforts by automating traffic analysis, keyword identification and content creation.
GH
Geoffrey Huber
Groupe Seb
E-CATMAN EMEA
AP
Antoine Pourron
Groupe Seb
International SEO Manager
CL
Charles Letaillieur
Converteo
Lead IA & Senior Manager
Oct 3rd
12:50 pm - 01:05 pm
The era of monologues is over, the future of brands lies in AI-driven conversations 🇺🇸
How is AI transforming consumer interactions? How can you successfully make the transition from a brand-centric conversation to a customer dialogue that respects private data? How can you give importance to the voice of the customer?
Three questions that Christian Ward, Chief Data Officer at Yext, will address during the plenary session. Find out how to link AI capabilities with your brand knowledge to create enriching conversations that really focus on your customers' needs and interests.
CW
Christian Ward
Yext
Chief Data Officer
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Oct 3rd
01:05 pm - 01:20 pm
How Renault CRM uses data to move from Volume to Value with Equancy
The Renaulution plan launched in 2021 has redirected the Group's strategy from volume to value, targeting higher-margin customers and vehicles in particular. Supporting this strategy with CRM requires harnessing the best of datascience and AI to predict behavior, anticipate reasons for purchase, in fine profoundly transforming the very notion of segmentation, at the service of marketing performance.
OZ
Ouassima Zakraoui
Renault France
Directrice Digital et CRM France
BDLS
Bertrand de la Selle
Equancy
Partner
Oct 3rd
01:20 pm - 01:30 pm
How to Connect with Consumers in the Current Turbulent Economy? 🇬🇧
The uncertain economy has sent marketplaces reeling as businesses and consumers alike search for a return to stability. To thrive, organisations need to reimagine their business strategies to acquire new customers - profitably - and tune into their emotions to win their loyalty.
EDL
Emily du Luart
SheerID
Head of EMEA Solutions Consulting
FR
François Rychlewski
SheerID
VP of Sales EMEA
Oct 3rd
01:30 pm - 01:40 pm
Transformation and Innovation: Publicis Groupe, Vivatech, Escalator and YourArt in the Spotlight
Discover how Maurice Levy shaped the culture of transformation and innovation within Publicis Groupe. He will also share the secrets behind VivaTech's impressive evolution, the importance of Escalator in supporting startups, and how the innovative YourArt initiative has been a game-changer in the art world. As a bonus, he will discuss his future plans for VivaTech. An inspiring dive into the world of innovation, creativity and technology.
ML
Maurice Levy
Publicis Groupe
Chairman of the Supervisory Board
VD
Vincent Ducrey
HUB Institute
CEO & Co-Fondateur
Oct 3rd
01:40 pm - 02:05 pm
NETWORKING BREAK
Take time to meet, exchange and share your use cases and issues at meetings organized by our teams. You can ask Yamna and Joanna to schedule your meetings with your peers and/or event partners (reserved for members and brand advertisers).
<S<S
Joanna Davy
Cheffe de projet communauté et évènementiel
joanna.davy@hubinstitute.com
<S<S
Yamna Rokia
Responsable relations décideurs et communautés
yamna.rokia@hubinstitute.com
Oct 3rd
02:05 pm - 02:15 pm
From Indifference to Engagement: How to captivate and maintain audience attention?
HK
Hamza Kourimate
Dailymotion Advertising
VP, Global Head of Sales, Marketing, and Solutions
Oct 3rd
02:15 pm - 02:25 pm
Digital Transformation in the era of Generative AI 🇬🇧
JM
James Murray
Microsoft Advertising
Product Marketing Manager
Oct 3rd
02:25 pm - 02:35 pm
Advertising attention: from buzzword to performance
WeTransfer Advertising - which recently opened offices in France - is hosting a discussion on the new buzz metric of the moment: advertising attention. What is it really? Why and how should it be measured? And above all, what impact does it have? Discover a real-life case study from Lacoste, and put your questions to the WeTransfer team.
NT
Noémy Tur
WeTransfer Advertising
Country Manager France
Oct 3rd
02:35 pm - 02:50 pm
Frugal Marketing: How CMOs can maximize marketing impact across the entire customer journey?
Brands around the globe are facing macroeconomic volatility with nearly 30% of major advertisers worldwide saying they’re cutting their ad budgets in 2023. Marketers are asked to do more with less, indeed 77% of global CMOs are under pressure to prove enhanced short-term return on investment from their ad campaigns. CMOs therefore need to focus on channels that drive immediate return on investment in order to demonstrate marketing’s contributions to the business. Additionally, with a growing number of touchpoints in the complex customer journey, conducting measurement to understand marketing success is increasingly important. In this session, Adrien Seugé, Chief Marketing and Digital Officer, L’Oréal France, Arnaud Lauga, CEO Performics and CEO Publicis Commerce, and Stéphane Grenier, Managing Director, France at Amazon Ads, will talk about how brands can achieve a comprehensive, metrics-driven picture of their advertising investments in order to maximize marketing efficiency and drive impact.
AS
Adrien Seugé
L'Oréal
Chief Marketing and Digital Officer France
AL
Arnaud Lauga
Performics
CEO Performics et CEO Publicis Commerce
SG
Stéphane Grenier
Amazon Ads
Managing Director France
Oct 3rd
02:50 pm - 03:00 pm
How is the consumer credit sector adapting to the current crises?
VS
Vincent Sussfeld
BNP Paribas Personnal Finance
Deputy CEO in charge of Global Business Lines
Oct 3rd
03:00 pm - 03:15 pm
[Closing Keynote] Generative AI and Data as performance drivers!
EV
Emmanuel Vivier
HUB Institute
Co-Founder
Oct 3rd
03:30 pm - 04:00 pm
[5:30 - 6:00 p.m.] HUB AWARDS CEREMONY
Oct 3rd
03:35 pm - 05:30 pm
[5:30 - 7 p.m.] COCKTAIL & BUSINESS MEETINGS 
Take time to meet, exchange and share your use cases and issues at meetings organized by our teams. You can ask Yamna and Joanna to schedule your meetings with your peers and/or event partners (reserved for members and brand advertisers).
A
Alba
DJ
Oct 3rd
05:00 pm - 08:00 pm
[7pm - 10pm] HUBFORUM DINING TABLE
Come and join* the 150 decision-makers attending the annual HUBFORUM Gala Dinner. The perfect opportunity to network and discover even more trends !
Inscription : adeline.jouanne@hubinstitute.com *Priority to guest speakers and HUB Institute members
Inscription : adeline.jouanne@hubinstitute.com *Priority to guest speakers and HUB Institute members
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