[Masterclass] Brand Suitability: challenges and solutions for brands DoubleVerify X Air France
In today's increasingly complex and globalized world, it's becoming more and more difficult to guarantee the quality of your digital media investments. Find out how Air France relies on DoubleVerify...
HD
HélèneDaël
Air France
Digital Marketing - Head of Media Buying - Programmatic & Paid social
AV
ArnaudVigneau
Double Verify
Sr Integrated Services Director Programmatic & Activation
[Masterclass] Deploying a generative AI service portal for VINCI Airports: feedback and approach
Generative AI is rapidly making its way onto the corporate agenda. In response to the wild uses of ChatGPT, and to provide higher value-added applications of generative AI, VINCI Airports has...
HM
HervéMignot
Equancy
Associé en charge de la data science et des technologies
[Masterclass] Unleash your company's full sales potential !
Don't let your sales team settle for the status quo! Join us for an exclusive Sales Enablement Masterclass with Julien Leblanc, Head of Southern Europe at Highspot. Discover how to boost your sales...
[Masterclass] How can retail media be effectively integrated into a seamless user experience?
Retail media is at the heart of the concerns of retailers and brands alike:
Amazon Ads reports 20% growth
Walmart reports USD 2.7 billion in retail media sales at 80% margin
GroupM announces that...
[Masterclass] How does Conforama use Marketing Mix Modeling to drive its marketing strategy in an omnichannel, privacy-first world?
Come and discover how Marketing Mix Modeling can help you meet the challenges of marketing management, and the challenges of industrializing it to transform marketing into a profit center.
[Masterclass] Using the power of AI to optimize user experience - Dyson & Five Guys case studies
Between intelligent natural language search, conversational chatbot and dynamic content generation, come and discover the uses of AI and LLMs (Large Language Models) to optimize your brand's...
[Masterclass] How did Accor get its sales staff involved in customer engagement?
Business case Revenue Enablement with Showpad.
In today's ever-changing retail landscape, buyers' expectations are changing and sellers are striving to keep pace. With the rise of generative AI...
MM
MarieMéchiakh
Accor
Sales Digitalization Manager Europe and North Africa Sales Division
[Masterclass] Anticipating 2024: Video at the heart of marketing trends
What do content creators, SERPs and "long" formats have in common?
These new marketing and content trends for 2024 all feature video. Integrating video into strategy has become a "must-have" for...
EM
ElvireMaillet
PlayPlay
Customer Success Manager
InformationsPractical
HUBFORUM Paris is a lifetime meet-up for digital leaders organized by HUB Institute, Business Acceleration & Positive Impact
