HUBFORUM Paris 2023

REPLAY HUBFORUM 2023

22 sessions
Oct 4th
07:30 am - 07:35 am

Welcome Speech

PVE
Perle, Vincent, Emmanuel
HUB Institute
Oct 4th
07:35 am - 07:50 am

[Opening Keynote] Generative AI: The future of limitless marketing

EV
Emmanuel Vivier
HUB Institute
Co-Founder
Oct 4th
07:50 am - 08:00 am

Co-creation at the service of transformation for meaningful marketing

MV
Mickaël Vinet
Coca-Cola
Président France
Oct 4th
08:00 am - 08:15 am

Boost your brand with complementary advertising formats and maximize your full funnel effectiveness on YouTube

How choosing multi-format, multi-device Connected TV maximizes your full funnel impact !
IB
IsmaĂŻl Berrada
EDF
Responsable publicité digitale
TT
Théophile Teurcq
Havas Media France
Senior Manager
MB
Marie Blachère
Youtube
Industry Manager Branding chez GOOGLE
Oct 4th
08:15 am - 08:30 am

How Intermarché is optimising its media strategy with a data-driven approach

Discover the contours of Intermarché's media strategy to generate traffic and additional sales in its point-of-sale network. Hervé Ribaud Shinberg, Director of Media, Traffic & Acquisition at...
HRS
Hervé Ribaud Shinberg
Intermarché
Directeur MĂ©dias, Trafic & Acquisition
GDT
Galienne de Tournemire
Zenith
Directeur délégué
LL
Laurent Landel
Bonial
Président de Bonial France
Oct 4th
09:00 am - 09:10 am

How Augmented Intelligence can serve Customer Engagement!

Discover Intelligent Marketing: Revenue Generation Platforms for Enhanced Customer Engagement ! With the digitization of marketing services and the integration of AI into content generation, sales...
MEO
Myriam El Ouni
Showpad
Vice President, France
Oct 4th
09:10 am - 09:25 am

How does PMU optimize the attention generated by its digital messages to maximize their impact?

In an environment of advertising clutter and in preparation for the cookie-free world, traditional KPIs are becoming insufficient. Investing in attention-grabbing ads to maximize their impact is a...
MT
Martin Terrier
PMU
Responsable Division Media & DĂ©veloppement
PB
Pauline Boedels
Agence 79
Directrice Générale
LZ
Laetitia Zinetti
DoubleVerify
RVP Southern Europe
Oct 4th
09:25 am - 09:35 am

Create product pages that convert.

Discover how But has teamed up with Nfinite to generate attractive product visuals on a large scale. This collaboration pushes the boundaries of creativity and efficiency, implementing innovative...
ADV
Alexandre de Vigan
Nfinite
CEO
Oct 4th
09:35 am - 09:50 am

Mobility media and retail media: Pepsi's journey with Uber

Discover how advertising on Uber can help you capture the attention of your targets by offering different campaigns at each stage of the marketing funnel. - Reinventing Retail Media: through the...
EB
Emma Borie
Pepsico France
Directrice e-commerce
GB
Grégory Blay-Desforges
Uber ads
Head of Uber advertising
Oct 4th
09:50 am - 10:05 am

EDF raises French people's awareness of energy sobriety thanks to Snapchat's Augmented Reality.

To raise awareness among the French of the need to adopt simple, effective gestures to ensure controlled energy consumption, EDF has chosen to invest in Snapchat for an engaging, never-before-seen...
AP
Aurelien Pernot
EDF
Responsable du pôle Marque & Publicité
RB
Romain Boyer
Snap
Head of Verticals
Oct 4th
10:05 am - 10:15 am

How do you win over millennials?

CG
Caroline Grange
Longchamp
Global 360 Marketing & Media Director
Oct 4th
10:15 am - 10:25 am

Undiz Media Remix: the necessary customer-centric revolution in a fast-changing media ecosystem

The landscape of customer communication is undergoing radical change: protection of private data, invasion of artificial intelligence, explosion of media costs, mistrust of influencers... The need...
MDS
Marie Dardayrol Sandevoir
Undiz
CMDO
Oct 4th
12:15 pm - 12:25 pm

[HUB35] Discover France's top young digital talents!

AJ
Adeline Jouanne
HUB Institute
Membership Director
Oct 4th
12:25 pm - 12:35 pm

Circular economy at the heart of Tarkett's sustainable transformation

FB
Fabrice Barthélemy
Tarkett
CEO
Oct 4th
12:45 pm - 01:05 pm

Putting the company back at the heart of the transformation of society

In a world in crisis, how can companies move away from a single, short-term financial rationale to respond effectively to economic, ecological and solidarity issues?
DB
Daniel Baal
Crédit Mutuel Alliance Fédérale
Directeur général
BH
Barbara Haddad
Maitresse de Cérémonie
Oct 4th
01:05 pm - 01:20 pm

The integration of Web3 technologies in entertainment: the FDJ group unveils its game

JM
Jean-Baptiste Maupas-Oudinot
Groupe FDJ
Directeur de la BU Divertissement
BH
Barbara Haddad
Maitresse de Cérémonie
Oct 4th
01:20 pm - 01:35 pm

How is ADEO using storytelling to move towards new business models?

ADEO, with 150,000 employees in 20 countries, and strong brands such as Leroy Merlin and Bricoman, is building the global platform for positive living. This transformation is leading the Group's...
FS
Frédéric Saverot
Adeo
CFO
SB
SĂ©bastien Bernard
ZEPRESENTERS
Co-fondateur / Consultant en stratégie narrative
Oct 4th
01:35 pm - 01:50 pm

The B2B experience: Digitizing intermediary distributors to optimize customer satisfaction!

PC
Pierre-Yves Calloc'h
Pernod RICARD
CDO Group
Oct 4th
01:50 pm - 02:05 pm

Generative AI x Carrefour : Approach and use cases

SB
Selma Bekhechi
Carrefour
Chief Digital Acceleration Officer
Oct 4th
02:05 pm - 02:20 pm

[Closing Keynote] Achieving a triple transformation: digital, sustainable and organizational.

VD
Vincent Ducrey
HUB Institute
CEO & Co-Fondateur
Oct 4th
02:20 pm - 03:00 pm

Exclusive Generative AI Demo

KV
Kirthigan Vijeyakumar
HUB Institute
Consultant & Expert IA Générative
PF
Paul Fave
HUB Institute
Chef de projet en transformation digitale & Expert IA Générative

The era of intelligent customer experience: how to optimize customer satisfaction while controlling costs thanks to AI

We are at a pivotal moment when CX must adapt and evolve so that companies can realize the promise of offering truly intelligent CX. In this conference we'll look back at the major challenges facing...
SP
Sophie Pietremont
Zendesk
Directrice Marketing Europe du Sud
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