All Aboard the Hype Train: Transforming fans into customers
Fandom is evolving as the lines between the ‘real world’ and the virtual world continue to blur. With fewer barriers and more ways to connect, how can brands tap into - and support - the passion and...
How is Aroma-Zone transforming its experience while staying true to its values?
How to accelerate the international success of a French nugget in natural skincare and aromatherapy without abandoning what has made it a success: rich content, a committed community, transparent...
NB
NicolasBorgis
Epam
Managing Director and Digital Engagement Head at EPAM company France
The impact of inaction in 2023: What changes can you make to boost your sales success and streamline your costs?
The economic crisis persists, and we can't deny it. Against this backdrop, companies are more than ever faced with the need to rationalize their budgets, while maintaining growth objectives.
What's...
E-commerce, the new trend of click, mortar and platform: the alliance between Darty and Rakuten France
E-commerce, the new trend for click, mortar and platform: the alliance between Darty and Rakuten FranceE-commerce, the new trend for click, mortar and platform: the alliance between Darty and...
OT
OlivierTheulle
Fnac-Darty
Chief e-Commerce & Digital Officer
FV
FabienVersavau
Rakuten
PDG de Rakuten France et Executive Officer Rakuten Group
Agility & innovation: the essentials for facilitating sustainable mobility today and tomorrow
The way we travel is changing, in line with society's expectations: more convenience and choice in modes of transport, more responsive, tailor-made, hyper-personalised and, above all, more...
At a time when companies are faced with a situation of enduring instability and consumers with sometimes paradoxical expectations, how can they stay on course for business performance and maximize...
What can AI do for your growth? In a context where people are taking more control of their spending, their data and their time, AI is a formidable business ally.
In an uncertain environment, how can we tap into the potential of the company and its teams to find new levers for long-term
MILIBOO founder and CEO Guillaume Lachenal will talk about the creation and growth of Miliboo. He will also explain how, in a context of economic, political and social upheaval and uncertainty, it...
In an ever-changing world, where generative AI is paving the way for new possibilities, executives are asking how to leverage these technologies to create additional value. Find out how Schneider...
Optimizing the customer experience: combine CDP and AI to excel
How to increase customer knowledge with insights from enriched 1st party data - Advanced personalization: how to micro-segment audiences to gain engagement - Team productivity: using AI to do more...
A few months ago, Groupe Seb began writing a white paper on the potential impact of generative AI on its business. At the same time, a number of experiments are being tested, including a prototype...
The era of monologues is over, the future of brands lies in AI-driven conversations 🇺🇸
How is AI transforming consumer interactions? How can you successfully make the transition from a brand-centric conversation to a customer dialogue that respects private data? How can you give...
How Renault CRM uses data to move from Volume to Value with Equancy
The Renaulution plan launched in 2021 has redirected the Group's strategy from volume to value, targeting higher-margin customers and vehicles in particular. Supporting this strategy with CRM...
How to Connect with Consumers in the Current Turbulent Economy? 🇬🇧
The uncertain economy has sent marketplaces reeling as businesses and consumers alike search for a return to stability. To thrive, organisations need to reimagine their business strategies to...
Transformation and Innovation: Publicis Groupe, Vivatech, Escalator and YourArt in the Spotlight
Discover how Maurice Levy shaped the culture of transformation and innovation within Publicis Groupe. He will also share the secrets behind VivaTech's impressive evolution, the importance of...
Advertising attention: from buzzword to performance
WeTransfer Advertising - which recently opened offices in France - is hosting a discussion on the new buzz metric of the moment: advertising attention. What is it really? Why and how should it be...
Frugal Marketing: How CMOs can maximize marketing impact across the entire customer journey?
Brands around the globe are facing macroeconomic volatility with nearly 30% of major advertisers worldwide saying they’re cutting their ad budgets in 2023. Marketers are asked to do more with less,...
