How to implement and scale up a successful MMM program?

Name: How to implement and scale up a successful MMM program?
Start: 2023-02-08T11:30:00+01:00
End: 2023-02-08T11:45:00+01:00
Location: Exclusivement au Pavillon d'armenonville - Paris 16e

Feb 8, 2023 | 11:30 AM CET - 11:45 AM CET

Description

How did Nestlé successfully implement its marketing performance program (MMM)? Complex data collection, integration of its marketing platform at scale, business adoption, KPI alignment... Manuella Boujard, Partner at Ekimetrics and Samuel Baroukh, Chief Marketing Officer at Nestlé France will share the keys to implement a successful Marketing Mix Optimization program.

How to implement and scale up a successful MMM program?

Feb 8, 2023 | 11:30 AM CET - 11:45 AM CET

Description

Presented by

Samuel Baroukh

Head of Marketing & E-Business

Manuella Boujard

Partner

Practical Informations