[Masterclass] Why the "last click" attribution model is no longer sufficient and how to move to a data-driven model

Name: [Masterclass] Why the "last click" attribution model is no longer sufficient and how to move to a data-driven model
Start: 2023-02-09T15:00:00+01:00
End: 2023-02-09T15:30:00+01:00
Location: Exclusivement au Pavillon d'armenonville - Paris 16e

Feb 9, 2023 | 3:00 PM CET - 3:30 PM CET

Description

The complexity of the buying journey is forcing advertisers to rethink their attribution models to best reflect reality. But why has the "last click" attribution model become obsolete and how does a data-driven model allow for all touch points to be valued?

Presented by

Antoine Fachaux

Data analyst

ALM

[Masterclass] Why the "last click" attribution model is no longer sufficient and how to move to a data-driven model

Feb 9, 2023 | 3:00 PM CET - 3:30 PM CET

Description

Presented by

Antoine Fachaux

Data analyst

Antoine Le Metté

Digital Marketing Manager

Sponsored by

Practical Informations