PMU.fr : the e-Commerce turn
Feb 8, 2022 | 2:00 PM CET - 2:10 PM CET
Feb 8, 2022 | 2:00 PM CET - 2:10 PM CET
Description
More than 1.1 billion euros of transactions recorded in horse betting and more than 2 billion euros in total with sports and poker: the PMU has become a major e-tailer in France. With Fatima Bouayad, PMU's e-commerce director, discover the secrets behind this little-known transformation.