Create an engaging customer experience in an omnichannel context
Feb 9, 2022 | 11:00 AM CET - 11:10 AM CET
Feb 9, 2022 | 11:00 AM CET - 11:10 AM CET
Description
Shopper knowledge is the key to successful activation. We've known this for over 35 years. Every day, backed by robust AI/ML models, 250 data scientists, dataminers, analysts and marketing consultants analyze shopping behaviors and identify the most strategic consumers for brands to activate.
In a world that has become omnichannel, all of our systems have adapted to maintain the same successful customer experience. In addition to an unavoidable transformation, the challenge of omnichannelity has given us the opportunity to innovate in new customer touch points.