Performance Max, the new asset of Google Ads to combine efficiency and profitability

Name: Performance Max, the new asset of Google Ads to combine efficiency and profitability
Start: 2022-02-15T09:30:00+01:00
End: 2022-02-15T10:00:00+01:00
Location: Exclusivement au Pavillon d'armenonville - Paris 16e

Feb 15, 2022 | 9:30 AM CET - 10:00 AM CET

Description

Reach the maximum number of customers, while controlling ROI. The challenge seems simple, but with the multiplication of channels and contact points, it has become a real headache for retailers. Google's new Performance Max campaigns provide a concrete answer: drive all of Google's inventory in a single campaign, according to a chosen objective. This is a great way to unearth previously untapped opportunities. But how does it work? What are the first results since their launch a few months ago? Our expert Audrey Tidas, Retail Performance Specialist, Google France, explains.

Performance Max, the new asset of Google Ads to combine efficiency and profitability

Feb 15, 2022 | 9:30 AM CET - 10:00 AM CET

Description

Presented by

Audrey Tidas

Spécialiste Performance Retail

Sponsored by

Practical Informations