Auchan Retail - Loyalty and promotions as a driver for customer experience

Name: Auchan Retail - Loyalty and promotions as a driver for customer experience
Start: 2022-02-15T10:00:00+01:00
End: 2022-02-15T10:30:00+01:00
Location: Exclusivement au Pavillon d'armenonville - Paris 16e

Feb 15, 2022 | 10:00 AM CET - 10:30 AM CET

Description

In a sector as competitive as retail, offering a differentiating and consistent customer experience across all touch points, regardless of store format or brand, is a must. Auchan's objective with the Diamant Client project is to standardize the loyalty and promotions management system, and thanks to a Core Model approach, to allow all countries to benefit from the same platform, with the same functional and performance level. A look back at a strategic project that meets the company's ambitions.

Auchan Retail - Loyalty and promotions as a driver for customer experience

Feb 15, 2022 | 10:00 AM CET - 10:30 AM CET

Description

Presented by

Wendy Leroy

Responsable marketing et fidélité

David Royer

Directeur du Consulting Fidélité

Laurent Petit

Head of Solutions for Customer, Digital & Checkout Information Systems

Sponsored by

Practical Informations