How does Bureau Vallée convince its franchisees to strengthen their local digital investments?

Name: How does Bureau Vallée convince its franchisees to strengthen their local digital investments?
Start: 2023-02-07T16:20:00+01:00
End: 2023-02-07T16:35:00+01:00
Location: Exclusivement au Pavillon d'armenonville - Paris 16e

Feb 7, 2023 | 4:20 PM CET - 4:35 PM CET

Description

Inflation, increased promotional offers, OuiPub regulations... in a particularly chaotic competitive context, distribution networks must find solutions to reduce their costs, adapt to new advertising practices while continuing to support traffic in points of sale. Discover how Bureau Vallée anticipated the OuiPub initiative and convinced its franchisees to invest more in digital to support its commercial activation plan!

How does Bureau Vallée convince its franchisees to strengthen their local digital investments?

Feb 7, 2023 | 4:20 PM CET - 4:35 PM CET

Description

Presented by

Adrien Peyroles

Directeur Général

Jérémy Bréot

Directeur Général média

Sponsored by

Practical Informations