[Masterclass] Customer experience and engagement in the Web3 era

Name: [Masterclass] Customer experience and engagement in the Web3 era
Start: 2023-02-09T15:00:00+01:00
End: 2023-02-09T15:30:00+01:00
Location: Exclusivement au Pavillon d'armenonville - Paris 16e

Feb 9, 2023 | 3:00 PM CET - 3:30 PM CET

Description

Brands and retailers are accelerating their digital and sustainable transformation while anticipating the needs of an increasingly demanding customer and integrating the new challenges of the web3. But what is the real potential of these new uses: NFT, Metaverse, Blockchain...? Beyond the current market effervescence, concrete use cases of augmented, extended and virtual experiences are emerging. With these new use cases, certain fundamentals must be taken into account in order to create sustainable value. The integration of these new experiences in the company's omnichannel strategy becomes an imperative. We will share concrete cases of digital experiences including real product purchase paths in the Metaverse

[Masterclass] Customer experience and engagement in the Web3 era

Feb 9, 2023 | 3:00 PM CET - 3:30 PM CET

Description

Presented by

Sophie Aubert

Senior Consultant IBM Studios et Blockchain

Julien Bidet

Partner - iX CT EMEA Commerce Domain Leader

Sponsored by

Practical Informations