[SPECIAL GUEST] How to conquer and expand your target audience by optimizing the shopping experience?

Name: [SPECIAL GUEST] How to conquer and expand your target audience by optimizing the shopping experience?
Start: 2023-02-07T17:25:00+01:00
End: 2023-02-07T17:35:00+01:00
Location: Exclusivement au Pavillon d'armenonville - Paris 16e

Feb 7, 2023 | 5:25 PM CET - 5:35 PM CET

Description

In 2022, more than 190 million tickets were sold on the SNCF Connect application, the equivalent of 6.5 French stadiums filled every day. To meet the diversity of users, the customer experience is a key issue. There are many objectives (personalizing the purchase, creating recurrence, enriching the overall experience, etc.) to ultimately create preference and broaden the core target.

[SPECIAL GUEST] How to conquer and expand your target audience by optimizing the shopping experience?

Feb 7, 2023 | 5:25 PM CET - 5:35 PM CET

Description

Presented by

Julia Etaix

Directrice Commerciale

Practical Informations