[SPECIAL GUEST] Experiential pop-up stores: how Casio & G-Shock connect with their consumers?
Feb 8, 2023 | 12:30 PM CET - 12:40 PM CET
Feb 8, 2023 | 12:30 PM CET - 12:40 PM CET
Description
Casio's DNA has always been the desire to establish a lasting relationship with consumers in each country, and in France in particular, it is committed to creating strong and lasting ties with its iconic G-Shock brand.
G-Shock targets mainly the Z generation and has recently launched an experiential pop up. With this device, it creates value for its consumers, by inspiring them and touching their hearts to build loyalty.