How do Auchan teams measure the impact of Waze media on in-store traffic?
Description
Supporting in-store traffic remains a major challenge for retailers, even in a context where the share of e-commerce sales is growing.
In this workshop, Auchan teams will share their feedback on their Waze presence strategy. Dorothée Warin, Acquisition Manager at Auchan and Adrien Arnaud, Industry Manager at Waze, will discuss the incremental traffic measurement tools implemented by the retailer and will give the keys to success to maximize the impact of drive-to-store campaigns on Waze.
