Retail & E-commerce Forum & Meetings 2023

Data & AI: Ethics and Humanity at the heart of tomorrow's challenges at La Banque Postale!

Feb 8, 2023 | 3:30 PM CET - 3:45 PM CET

Description

La Banque Postale has set up an organization that places data at the heart of its strategic plan based on the 3Cs (Customer, Employee, Citizen) by capitalizing on the 3D levers (Diversification, Digitalization, Differentiation). Data is an essential asset for companies and its exploitation allows the deployment of artificial intelligence models in many areas (marketing, risk, customer experience) which raise more and more questions in terms of ethics (explicability, transparency, fight against the bias of algorithms) in the light of the European regulation project to frame their uses. The development of these new Big Data technologies also creates major challenges in terms of human acculturation, change management and training to take full advantage of them.

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