DATA & AI FOR BUSINESS Forum & Meetings 2023

HK

Hervé Kozar

Air France

VP Digital Marketing

toutes les sessions

2:35 PM - 2:50 PM

How Air France uses AI and data to manage and optimize its media mix

Air France is one of the advertisers for whom online is a crucial issue. Present in more than 100 countries, e-commerce represents a significant part of the brand's turnover. In a complicated and...

Stanislas di Vittorio

Fondateur & CEO

VP Digital Marketing

toutes les sessions

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