[Masterclass] Data Collaboration in a world without third-party cookies: towards an accessible Data Clean Room without compromising on power
Apr 18, 2023 | 12:00 PM - 12:30 PM
Apr 18, 2023 | 12:00 PM - 12:30 PM
Description
Room : Chapiteau - RDC
Who said you had to speak SQL to set up a Data Clean Room?
The success of Data Clean Rooms, this technology that allows to work on sensitive or confidential data without compromising their security or confidentiality, is due to this obsession that has been driving the advertising market for a little more than two years: to remedy the announced disappearance of third-party cookies.
Secure, closed and privacy-friendly, Data Clean Rooms allow market players to accelerate their Data Collaboration strategies to continue to deliver targeted advertising or personalized direct marketing and to measure their performance, without third-party cookies.
Despite the hype around these new tools, advertisers are still shy and fear to multiply human and financial investments...
Weborama's Data Clean Room, powered by Snowflake, aims to break down these barriers to offer all market players the possibility to accelerate their Data Collaboration strategy through two main pillars:
Accessibility: a powerful no-code solution within reach of all company departments (Media, CRM, Customer Relations, Marketing, Communication...) to develop their use cases.
Interoperability: an open, multi-cloud solution that simplifies without distorting Data Collaboration use cases for First-Party Monetization, CRM Enrichment, Marketing Automation, Activatable Customer Insight, Media Activation, Third-Party Cookie-Free Measurement, and much more.
Mykim Chikli, Weborama's CEO EMEA, and Alexis Sukrieh, Weborama's CTO, will present this innovative solution through concrete use cases.
