Data at Bel, a real marketing performance lever
May 17, 2022 | 7:40 AM - 7:50 AM
May 17, 2022 | 7:40 AM - 7:50 AM
Description
The Bel Group, with an international presence and a large portfolio of brands (The Laughing Cow, Babybel, Boursin, etc.), is placing data at the center of its strategy to increase efficiency and reap a better ROI, while empowering its teams. With Béatrice Grenade, Chief Data & Marketing Transformation Officer, discover the vision of a historical group that optimizes its data management to improve decision-making.
