DATA & AI FOR BUSINESS Forum & Meetings 2023

[Masterclass] Using data to attract and retain customers through hyper-personalization - Testimony of Easypara

May 17, 2022 | 9:00 AM - 9:30 AM

Description

Marketing in constant evolution: today more than ever, data is key in our marketing strategies. How can we use data as a competitive advantage? How do you communicate with customers at their convenience, delivering the right message, at the right time, and via the right channel?  Data enables this level of granularity and therefore personalization to achieve your growth and retention objectives. During this Masterclass, discover how to change the game with concrete strategies proven by marketing leaders in the retail industry.

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