[Masterclass] How La Poste Mobile managed to unite the entire company around accelerating the use of data to develop business and improve the customer experience
May 17, 2022 | 9:00 AM - 9:30 AM
May 17, 2022 | 9:00 AM - 9:30 AM
Description
La Poste Mobile and Equancy talk about the launch of the customer portfolio value development strategy. They will explain how they quickly demonstrated the business value of a more data-driven approach through the implementation of loyalty and retention programs targeted by scoring and personalized according to customer profiles, mobilizing all the company's players (marketing, data, IT, finance, distribution channels and of course top management). They will present the major stages of this project, the lessons learned and the prospects for a transformation that is now entering its third year with ever more ambitious objectives.
