[Masterclass] How to use data and artificial intelligence to optimize marketing operations through a CDP. Case study of AB InBev's CDP implementation
May 17, 2022 | 1:30 PM - 2:00 PM
May 17, 2022 | 1:30 PM - 2:00 PM
Description
Being able to benefit from the power of data and artificial intelligence is the ambition of a very large number of companies. However, it is not always easy to take advantage of it, to make good use of it and to make it accessible to marketing and business in general to improve their efficiency. Today, a Customer Data Platform (CDP) can finally provide access to all available data, enrich it via algorithmic scoring models and build individualized customer journeys on all channels. Thanks to it, data and artificial intelligence are finally at the heart of the company's strategic objectives and can finally reveal their full potential. The objective of this masterclass is to provide you with the keys to reflection based on a case study of the deployment of the Treasure Data CDP solution at the giant AB InBev
