[Masterclass] Predicting Tomorrow is Preparing Today: Hyundai's ROI Steering
May 17, 2022 | 1:30 PM - 2:00 PM
May 17, 2022 | 1:30 PM - 2:00 PM
Description
An evolving media environment combined with a historic supply crisis for the automotive sector? Hyundai sees an opportunity! Rethink media buying with sales profitability as the only barometer. And it pays off: +18% sales thanks to YouTube in addition to TV!