The lost art of decision making: how data is still not guiding our organizations enough (and how to remedy this). Example of customer data.
May 17, 2022 | 12:30 PM - 12:40 PM
May 17, 2022 | 12:30 PM - 12:40 PM
Description
Although data is considered the new oil, although companies are striving to equip themselves with data scientists and other data specialists, although many are placing data-centricity at the heart of their operations, it seems that companies still suffer from not being able to fully use the potential of their data to help them make the right decisions. Too much data, in silos and heterogeneous, and too few business teams really comfortable with processing and analyzing this data, is a problem at the dawn of a constantly changing world to which we must be able to respond quickly and pertinently. In addition to a survey of 1500 decision-makers in France and Europe, we will look at the solutions that can be provided, particularly in the area of customer data.
