[SPECIAL GUEST] Confronting inflation, Auchan pilots its prices with AI
Apr 19, 2023 | 7:55 AM - 8:10 AM
Apr 19, 2023 | 7:55 AM - 8:10 AM
Description
What AI solutions to meet the needs of the business? With Samir Amellal, Chief Information Officer & Chief Data Officer at Auchan Retail, we focus on a tool that allows the company to manage the prices of its products based on elasticity criteria. A look at a strategy that allows the company to remain competitive in an unstable economic environment.