[Masterclass] How does Zero-Party data feed your personalization strategy and generate revenue?
Apr 18, 2023 | 8:45 AM - 9:15 AM
Apr 18, 2023 | 8:45 AM - 9:15 AM
Description
Room : MARLY - 2ème étage
In this masterclass, we will explain how to develop a meaningful value exchange to collect Zero-Party data (ZPD) and how to store and filter this data while using it in real time to deliver hyper-personalised experiences that drive real revenue. We will unveil examples from major brands and start-ups. Regardless of your industry or company size, we'll provide insights that you can immediately implement into your relationship marketing strategy to achieve accurate results.
Learn exactly how global brands like HGTV and PepsiCo have engaged audiences en masse and how multinational retailer Smartbox is using ZPD experiences to increase engagement and revenue by 60%. We'll also share how a global sports brand's marketing team of just three people built a database of nearly one million consumers using value exchange experiences.
